Life Cycle Management Analysis

Apple Inc., a well-known consumer electronics confederacy, has released a high-demand product to the merchandiseplace?the iPod movable MP3 player. The iPod is a small, portable, digital melody player that allows consumers to rapidly and slowly purchase, download, and listen to music. ?As with any impertinently product in the marketplace, Apple Inc. has taken steps to manage this product end-to-end its market life cycle?(Solomon, Marshall, & Stuart, 2008) . A communicatory description of the products objectives and marketing strategiesThere are several aspects of Apple Inc.?s marketing of the iPod. However, the company?s product marketing strategies hit evolved and changed throughout the product life cycle. According to Shiu (2005) ?Apple has identify an fortune in a growing market and has used it in effect by coming up with a concept that is cute by consumers?. Apple Inc. has the objective of make Mac the ?hub? of consumer lifestyles which supports the company?s go al of frequently releasing innovative new products in an effort to stay forrard of the competition as well as keeping consumers happy. Solomon, Marshall, and Stuart (2008) reconcile ?To be efficacious, product- revived objectives moldiness be measurable, clear-cut, and realistic. Also, they must manoeuver a specific clip frame?. Apple Inc. quickly began creating software for the growing market of personal digital devices.

digital cameras, camc tells and organizers had well-established mainstream markets, but the company anchor existing digital music players insufficient with user interfaces that were improbably awful,(Shiu, 2005). So in slight than one year, Apple clear-cut to dev elop its own. Objectives for new products m! uch(prenominal) as the iPod, also relate to successful asylums?The Introduction chassis of the productThe goal in the introduction stage is to get first-time buyers to try on the product. Apple Inc. definitely achieved that goal, for the most part through effective advertising campaigns, as well as a turn of publicity events. Although the... If you want to get a full essay, order it on our website: OrderEssay.net

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