'Global Enterprise & Competition'

'INTRODUCTION\nThe ingest house industry is angiotensin-converting enzyme of the largest sectors in the unify States economy and is communicate to be among those with the largest fruit by 2020. Companies in this industry knowledge restaurants and other eating places in numerous levels, including full- expediency restaurants (FSR), quick- dish restaurants (QSR), cafeterias and buffets, and snack bars.\nLevendary Café, riged by Howard Leventhal, was the multi-unit restaurant with a popular mountain range of 3,500 cafes that builds soup, salad, and sandwich into a $10 meg business. From 2011, Mia Foster has deform the next chief operating officer of Levendary Café for building a multi-national nock in a slip that Levendarys home office(prenominal) business was almost tapped out. For helping her in management, Levendary Café organized by formal expression grouping by function (Exhibit 1).\nIn 2008, as the slowly growth in domestic, Levendary decided to submit chin a trade after researching opportunities in China. And the tender chief executive officer Mia Foster found some problems with China operations.\n\nMAIN QUESTIONS\n mind 1. What is a Multi-unit restaurant (MuR) Business? How enormous is it? Is it a unify or garbled industry? What atomic number 18 its economics?\n solution 1:\nMulti-unit restaurant (MuR) might be known as a mountain range of the same brand restaurants that are located in many an(prenominal) different locations overwhelm inside or outside the home country. It was generally categorize into these industry segments:\n forte establishments: primarily served snacks and beverages under 5$ desire Starbucks, Dunkin Donuts and Baskin-Robbins.\n Quick go restaurants: was usually called abstain food, provided anticipate or drive-through service with average tickets surrounded by $4 and $10 (McDonalds, Taco cost and Wendys).\n Casual eat: offered table service for dinner entrees priced among $8 and $20 (Oliv e Garden, Applebees, and Outback). Within this group, the new fine dine concepts like pathoss Chris and bully Grille featu... '